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Privacy Policy

Last updated: October 5, 2026

Bubbi ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you use the Bubbi mobile application ("App") and our website (if applicable).

1. Information we collect

Information you provide

When you use Bubbi, you may enter optional information such as your due date, baby name, diary notes, mood entries, photos, kick counts, contraction timing entries, AI Assistant prompts, and feedback. Heartbeat recordings are created when you choose to record a session.

Device permissions

Bubbi requests access to your device's microphone solely to listen to and record heartbeat audio. Photo library access is requested only if you choose to add images to your Baby Diary.

Subscription information

If you purchase Bubbi Premium, including a subscription or Lifetime Premium purchase, payment processing is handled by Apple (App Store) or Google (Google Play). We do not receive or store your full payment card details. We may receive transaction identifiers, product and entitlement status, country or storefront, and limited purchase or refund information needed to validate and restore access.

AI Assistant information

When you choose to use the AI Assistant, the text you submit and limited context needed to answer your request may be transmitted over the internet to our AI and infrastructure service providers. Depending on what you type, this information may include pregnancy- or health-related information. Please avoid including names, contact details, account credentials, medical-record numbers, or other information that is not needed for your question.

AI requests are processed to generate a response, prevent abuse, maintain security, and operate the feature. The AI Assistant is optional; you can use other parts of Bubbi without submitting an AI prompt.

Website preferences

On our website, we may store basic preference information in your browser (for example, theme choice) so the site can remember your settings.

2. Photos, images, and visual data

If you choose to upload or capture photos in the App, we use those images to support core app functionality (such as your Baby Diary). We do not perform facial recognition, create biometric identifiers, or build facial feature maps from your photos.

3. How we store and retain your data

Your heartbeat recordings, diary entries, photos, pregnancy notes, kick counts, and contraction timing entries are stored locally on your device unless you deliberately share them or submit information through an online feature. We do not upload recordings, diary entries, or photos to our servers by default.

App preferences (such as theme choice, reminder time, and onboarding settings) are stored on your device.

AI prompts and responses necessarily leave your device for processing. They may be retained for a limited period by us or our providers for service operation, safety, abuse prevention, debugging, and legal compliance, according to the configuration and terms applicable to the service. We aim to retain identifiable information only as long as reasonably necessary for these purposes. App-store transaction records may be retained for accounting, fraud prevention, entitlement restoration, and legal compliance.

4. How we use information

We use information to:

• Provide and maintain core App features (listening/recording, Baby Diary, trends, reminders, Kick Counter, and Contraction Timer)
• Generate pregnancy week calculations, size/milestone comparisons, session summaries, and AI Assistant responses
• Process and manage Premium subscriptions through the respective app stores
• Restore and verify subscription or Lifetime Premium entitlements
• Respond to support requests, prevent misuse, and improve stability, safety, and usability

5. Pregnancy and health-related information

Due dates, pregnancy notes, heartbeat recordings, kick counts, contraction timings, and some AI prompts may reveal health-related information. Bubbi is not a healthcare provider and does not create or maintain a clinical medical record. We process this information only to provide features you choose to use, based on your request and consent where required by law.

Do not rely on Bubbi to store the only copy of information you need for medical care. The App and AI Assistant are not emergency or diagnostic services.

6. Sharing your information

We do not sell your personal information.

You may choose to share recordings or weekly cards with others using the device's native sharing features. That sharing is initiated by you and governed by the platform you use (for example, Messages, email, or social media).

We may share the minimum information needed with service providers that support AI processing, cloud infrastructure, analytics or crash reporting, customer support, purchase validation, security, and delivery of the App and website. They may process information only to provide contracted services, subject to their agreements and applicable law. Apple and Google independently process purchase and device information under their own privacy policies.

We may also disclose information when required by law, to protect users or the public, to investigate fraud or security issues, or as part of a business transaction subject to appropriate safeguards. We do not sell your personal information or use pregnancy information for targeted advertising.

7. International processing

Our service providers may process information in countries other than your own. Where required, we use appropriate contractual or legal safeguards for international transfers.

8. Your rights and choices

Depending on your location, you may have rights to access, correct, or delete certain personal data. If you would like to exercise those rights, contact us at privacy@bubbi.app.

Because most content is stored on your device, you can delete recordings, diary entries, photos, kick counts, and contraction entries within the App. Uninstalling the App generally removes locally stored data from that device, subject to device backups and platform behavior. Deleting the App does not automatically cancel a subscription or erase records held by Apple, Google, or an AI provider.

9. Data security

We take reasonable precautions to protect information from unauthorized access, loss, or misuse. However, no method of electronic storage or transmission is 100% secure. Please help protect your device by enabling a passcode or biometric lock.

10. Children's privacy

Bubbi is intended for expecting parents and adults. The App is not directed at children under 13, and we do not knowingly collect personal information from children.

11. Changes to this policy

We may update this Privacy Policy to reflect changes in the App, our providers, or applicable law. We will post the revised policy on this page and update the "Last updated" date. If a change materially affects how we use previously collected information, we will provide additional notice or request consent where required by law.

12. Contact us

Questions about this Privacy Policy? Email us at privacy@bubbi.app.